TL;DR:

The global DRAM and NAND shortage has sharply increased costs and reduced the availability of key components used in Android devices. As a result, ATOTO has paused further mass production of the P6 after the initial 1,000-unit batch.

• Existing P6 owners are fully supported (warranty, updates, service).
• Current stock is limited and may sell out soon.
• Production may resume in 3–6 months, depending on component market conditions or potential redesign.
• All other ATOTO product lines remain stable, supported by multi-source planning and dedicated component strategies.

Over the past few months, the global market for memory (DRAM) and storage (NAND flash) chips has changed faster than at any point in recent years. Prices have spiked sharply, lead times have stretched, and even long-term partners are facing constraints on what they can supply.
For most drivers, this is invisible. But if you work with car electronics or follow ATOTO closely, you may have already felt one of the most direct impacts: some Android-based devices are suddenly more expensive to build, harder to produce on schedule – and in some cases, can’t be produced at all for a period of time.
In this post, we want to explain openly:
●How this situation is affecting ATOTO P6
●What it means for customers who already own or plan to purchase a P6
●What ATOTO is doing across all product lines to stabilize supply and pricing as much as possible
We believe our customers deserve transparency, not vague excuses about “supply chain issues.”

A Quick Look at What’s Going On in the Market

The short version: the memory and storage chips that sit at the heart of every Android device – phones, tablets, and car electronics – have entered a global shortage and price spike cycle.
Several things are happening at once:
●Demand for high-performance DRAM and NAND is exploding, driven by AI servers, cloud data centers, and next-generation devices.
●Major chip makers are prioritizing these high-end, high-margin segments, and reducing or reshuffling capacity for more “ordinary” products.
●As a result, the types of memory and storage that Android car devices rely on have become much more expensive, and much harder to lock in at stable prices and volumes.

For a typical Android car product, RAM and storage are not “small” items on the bill of materials. They can account for a meaningful share of the total hardware cost. When those components suddenly surge in price and become difficult to secure, it directly impacts whether a product can be made at scale, on time, and at the price point we originally promised.

What This Means for ATOTO P6

ATOTO P6 – our portable CarPlay / Android Auto display with Android OS – was originally planned as a key launch for late 2025. The internal plan was:
●Complete initial design and validation
●Build the first production batch of 1,000 units
●Launch officially and promote P6 widely starting November 2025

We did complete that first batch. A limited quantity of P6 units has already entered the market and is being sold normally through our channels.
However, after that initial run, we ran into a serious problem:
The specific memory and storage chip configuration that P6 was designed around has become significantly more expensive and difficult to secure in stable quantities.
To be very concrete:
●The cost of the paired DRAM + NAND solution for P6 jumped far beyond what we had originally forecast.
●Low and unstable availability means that even if we accept the higher cost, there is no guarantee we can get enough chips on time to support continuous mass production.

If we ignore this reality and continue producing exactly as planned, we face two equally bad outcomes:
1.We pass the excessive cost on to customers and suddenly P6 is no longer the high-value product it was designed to be; or
2.We start and stop production repeatedly, disappointing distributors and end-users with frequent out-of-stock periods and inconsistent availability.

Neither option meets ATOTO’s standards for a responsible product launch.

The Decision: Pause Further Production of P6 (for Now)

After careful review, we made a difficult but necessary decision:
●We will not continue mass production of P6 beyond the initial 1,000-unit batch for the time being.
●The units already produced and shipped to market will remain on sale as normal, until they sell out.
●After that, there may be a period of 3–6 months where P6 is unavailable, and there is a real possibility that the product is not resumed at all if the underlying component conditions do not improve or we cannot redesign it in a reasonable way.

We know this is disappointing for users who were looking forward to P6 as a long-term, widely available product in our portfolio. It’s not a decision we take lightly. But we also believe that launching hard, then disappearing for long stretches, or doubling the price mid-cycle would be worse.

What If You Already Own a P6?

If you already purchased an ATOTO P6, here is what you need to know:
●Your device remains fully supported.
○Firmware updates, software support, and customer service will continue as normal.
○The production pause affects new manufacturing, not the support model.

●Your warranty and service commitments do not change.
○ATOTO stands behind devices already sold.
○If service or replacement is required under warranty, we will handle it through our usual channels.

●P6 is not “dead” as a concept.
○The decision is about the current hardware configuration and current component market.
○If conditions change – or if we can redesign P6 around a more stable memory/storage platform without hurting user experience – we may resume production with the same name or a closely related successor model.

In other words: you don’t need to worry that your P6 will suddenly be abandoned. The challenge is on the supply and cost side, not on our commitment to existing users.

What If You Are Planning to Buy a P6?

If you are considering buying P6 right now:
●Short term:
○The small quantity produced is being sold normally.
○However, we want to be honest: stock may run out at any time, and once it’s gone, there may be a gap of several months (or longer) before a similar product is available again.

●Medium term (3–6 months):
○ATOTO will monitor memory and storage pricing, and evaluate whether resuming P6 production is realistic without forcing a drastic price increase or compromising quality.
○Depending on what happens in the market, we may:
1. Restart P6 production with the same configuration;
2. Release a revised P6 hardware version with adjusted memory/storage design; or
3. Shift resources to other portable Android display projects that can be built more sustainably.

We won’t over-promise now. As soon as decisions are concrete, we will announce them through our official channels.

How ATOTO Is Protecting Other Product Lines

While P6 has been directly hit by the memory/storage shock, it is not the only product we care about – and we know our customers rely on a broad ATOTO ecosystem: Android car stereos, wireless CarPlay / Android Auto boxes, rear-view systems, Android dashboards, and more.
To reduce the risk of interruptions elsewhere, ATOTO has already taken several steps:

1.Different material stocking strategies for different key product lines

a. For strategic, high-volume lines, we have pre-secured memory and storage components from multiple suppliers where possible.
b. We have tried to lock in reasonable pricing and sufficient buffer stock to cover medium-term demand and smooth out short-term market spikes.

2.Component flexibility where it makes sense

a. On certain platforms, we have designed the hardware so it can support equivalent memory/storage components from more than one vendor, or more than one speed/grade where the user experience is not affected.
b. This gives us more options if one specific chip becomes too expensive or hard to buy.

3.Avoiding sudden price shocks to customers

a. Our priority is not to “chase the spot market” and simply push every cost increase down to end-users.
b. Before considering a retail price change, we first look at:
i. Internal cost optimization
ii. Alternative compatible components
iii. Production scheduling and allocation between models

c. Only when these levers are exhausted do we consider adjusting the final price – and even then, we try to keep changes moderate and clearly explained.

4.Prioritizing stability over aggressive expansion

a. In a volatile component environment, it is tempting to launch many new models quickly.
b. ATOTO is taking the opposite stance: we are prioritizing fewer, more stable product lines with better guaranteed component supply rather than a large catalogue we cannot confidently support.

Why We Are Sharing This So Openly

At ATOTO, we have always believed that car electronics should feel as reliable and predictable as any other essential part of your vehicle. That belief doesn’t stop at the hardware we design – it extends to how honestly we communicate when the environment changes.
Pausing P6 production after the first 1,000 units is a difficult decision for us, especially because we know many drivers were excited about it. But pretending everything is normal, or quietly phasing it out without explanation, would not be fair to our community or our partners.
Instead, we want to:
●Acknowledge the global memory and storage situation as it is
●Explain concretely how it affects at least one real product (P6)
●Reassure you that other core ATOTO lines are being actively protected through smarter component planning
●Keep the door open for P6 (or evolved successors) when the conditions allow us to build and sell them in a way that matches our original value promise

Looking Ahead

The memory and storage market will continue to be dynamic in the months ahead. Some changes may be temporary; others may reshape the industry for years. Our job at ATOTO is to navigate this turbulence without compromising the experience you get when you install one of our devices in your car.
For now, here is the simple summary:

●P6

○First batch of 1,000 units produced and being sold normally.
○Further production currently paused due to extreme memory and storage cost/availability issues.
○Possible re-start in 3–6 months, but not guaranteed.

●Other major ATOTO product lines

○Protected by dedicated raw material stocking strategies and multi-source planning.
○Our goal is to avoid production and sales interruptions and to avoid sudden, drastic price increases.

As the situation evolves, we will continue to share key updates through our official site, newsletters, and partner channels.
Thank you for your trust in ATOTO, and for continuing to drive with us through both the smooth roads and the rough patches.

FAQ

1. Why is ATOTO pausing P6 production?

ATOTO paused P6 production because the DRAM + NAND memory solution used in the device has experienced a major global shortage and a dramatic cost increase. The components needed for stable, continuous mass production are no longer reliably available.

2. Is ATOTO discontinuing the P6?

No. The P6 is not discontinued as a concept. Production is paused due to current component constraints. If memory and storage availability improves—or if a redesigned configuration becomes viable—the P6 may return or evolve into a successor model.

3. Will existing ATOTO P6 owners continue to receive support?

Yes. All P6 owners remain fully supported.

• Firmware updates
• Software upgrades
• Warranty coverage
• Customer service

The production pause affects manufacturing only, not post-sale support.

4. Is the ATOTO P6 still available to buy?

A limited quantity from the initial 1,000-unit batch is still being sold normally. However, stock may sell out at any time. After that, availability may be interrupted for 3–6 months or longer depending on market conditions.

5. When will ATOTO resume P6 production?

The next production window will be evaluated in approximately 3–6 months. ATOTO will only restart production if components stabilize and pricing remains consistent with the original P6 value promise.

6. Does this DRAM/NAND shortage affect other ATOTO product lines?

ATOTO has implemented multi-source component planning, buffer stock strategies, and flexible hardware design across its major product lines. As a result, key series such as Android head units, wireless CarPlay/Android Auto adapters, and rear-view systems remain stable.

7. Will ATOTO increase prices across other product lines due to rising memory costs?

ATOTO is actively avoiding sudden price increases. Before adjusting any retail price, the company evaluates internal cost optimization, alternative components, and long-term supply planning. Only unavoidable changes are passed to customers.

8. What is causing the global DRAM/NAND shortage?

A combination of factors:

• Exploding demand from AI servers and cloud data centers
• Manufacturers shifting capacity toward higher-margin segments
• Reduced supply of standard DRAM/NAND used in Android devices

This has led to rising prices and unstable availability worldwide.